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“The more you tell, the more you sell”
Frequently Asked Questions
When can I expect to see my published article?Articles are typically up and running within 30 days of final edits!
What is Social proof?What is Social proof? "Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation." According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. We tend to believe that those close to us (experts, famous individuals, friends, etc.) know more about what is happening and what has to be done in situations where we are unsure of what to do. Also, we frequently judge others based on our overall perception of them, sometimes known as the "halo effect" (named by psychologist Edward Thorndike). For instance: Because professionals are likely more knowledgeable than us in their field, we tend to think that anything they utilize is fantastic. Because we desire to look like celebrities, we purchase their things. We believe user reviews because, unlike us, they have actually used the product or service.
Why is Social proof important?Social proof can be used to boost conversions by demonstrating to customers how well-liked and popular a product or service is, as individuals are more likely to buy something that others are already buying or talking about (the bandwagon effect). Let's use a dental office as an example. You are torn between two businesses that have received positive feedback from a variety of sources. Dentist A and Dentist B. You google Dentist A. It has some 5-star reviews and a plain basic website not matching today's style. Due to the site's meager content and lack of eye-catching visuals, you only give it a quick 30-second glance. You then search for dentist B. Even before you click on the website link in Google, you can see three featured pieces from the NY Weekly, CEO weekly, and US Insider. Dentist B has a similar amount of 5-star reviews, but his website is more upscale and has eye-catching imagery, engaging material, and a prominent FEATURED IN New York Weekly, CEO Weekly, and US Insider. Having articles come up when someone googles your business is unconsciously creating social proof with your customers. "It must be nice if their business is mentioned in prominent publications.." "Wow, they must be a wonderful firm because they were mentioned in some news stories" It's always a challenge to find ways to differentiate yourself from the competition that's where we come in.
How do we help you achieve social proof?Lake PR Consulting offers costs that are unbeatable while going above and beyond for you. Depending on the PR package you choose, we can have you published in over 300 publications, all of which have very good Google rankings. We determine which publications will rank highest and assist in elevating you to the top of Google based on your PR requirements. In addition, we provide advertising management on huge websites like Yelp, SEO optimization, High-End website building, features in enormous magazines, rebranding, and much more in our personalized package! Did you know? The most recent local SEO statistics from Google reveal that 86% of users are using the platform to search for local stores and businesses. If you are not thinking about how to be a bigger online presence in 2023 you are doing yourself/your business a huge disservice!
What is SEO?SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.
How can I optimize my SEO?Having a top-notch website created by a reputable business that has used top-notch keywords on the back end is a good place to start. The most powerful thing to do after that is to get other businesses or media organizations with large audiences to highlight your website link on their websites. The more traffic your website and websites that link your website get, the higher you rank on search engines.
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